“This fall, brewing giant Molson Coors is launching three new “bloat-resistant” beers marketed to ladies. In sad news for American women who enjoy both drinking and form-fitting apparel, this fine brew will be available only in the UK. The goal, according to the press release, is to “remove the gender imbalance that exists around beer consumption and make beer an aspirational choice for women.”

The collection is called Animee — as in the French word for “livened up,” not the doe-eyed Japanese animation — and described as “lightly sparkling and less bitter than typical lagers.”

http://eater.com/archives/2011/07/19/molson-coors-new-lady-lager-is-bloatresistant.php

Beer for Women

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