http://www.nydailynews.com/money/2010/05/hefs_new_plan_to_attract_playboy_readers_put_centerfold_in_3d_.html

This is the latest attempt by Playboy to attract new readers, as the magazine has seen circulation drop from 3.5 million in 2006 to 1.5 million today.

“In today’s print environment you have to create newsstand events,” said editorial director Jimmy Jellinek.

Playboy in 3D

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